For the EVOLution of Business

Capitalism has created massive gains in prosperity and yet also led to such inequality that a majority of millennials don’t believe it’s the best way to organize our economy. Yet some companies embrace a more "conscious" capitalism, with a purpose beyond profit and a balancing of the needs of all stakeholders rather than prioritizing stockholders...and they end up more successful in the long run! Join the EVOLution of Business podcast to learn from business leaders at the forefront of Conscious Capitalism, creating more inclusive prosperity for society while also leading to more success for their companies as well.

Our current version of capitalism is broken. It’s time For The EVOLution of Business.

Subscribe on Apple Podcasts, Stitcher or Google Podcasts!

Or subscribe by email here:

  1. Thumb 1549560968 artwork

    "Reviving Genesee Brewery With The Triple Bottom Line" with Mary Beth Popp

    Genesee Brewery, one of America's oldest breweries and the oldest in New York State, was just weeks away from closing its doors in 2009 when it was acquired by KPS Capital. Then in 2013 it was purchased by FIFCO, a Costa-Rican company with a "Triple Bottom Line" strategy, which balances "People, Planet and Profits." Since FIFCO's acquisition and infusion of the Triple Bottom Line strategy into Genesee's operations, it has seen a remarkable turnaround and continued growth. Tune in to this episode with Genesee Brewery / FIFCO USA's Mary Beth Popp to hear about how Triple Bottom Line is NOT a philanthropic strategy, but a business strategy with a true ROI, as well as the lessons learned that you can apply to adopting a Triple Bottom Line in your own business.

  2. Thumb 1548873080 artwork

    Building Inclusive Prosperity One Neighborhood At A Time with Calvin Eaton of 540WMain

    "To build wealth in a community, especially one predominated by people of is not the only thing we need from each other. We need effort, we need equity, we need energy."

    In 2016, Calvin Eaton founded the grassroots non-profit “Communiversity” 540WMain Community Learning Academy ( with a commitment to enrich the Susan B. Anthony Preservation district as well as connect greater Rochester to the neighborhood through art & wellness courses, programs, and events.

    Tune in to this episode to learn about how Calvin is working to revitalize communities one neighborhood at a time both through classes that enhance wellness and by inviting growth through challenging conversations.

  3. Thumb 1548300201 artwork

    Giving Employees What They "CRAVE" with Gregg Lederman

    According to Gallup, less than a third of Americans are engaged at work. Yet Gregg Lederman's clients at Brand Integrity and now Reward Gateway boast 90% engagement. And 65% of them are recognized as Best Companies to Work For. What's his secret?

    When Gregg's father's lack of purpose and engagement caused him to go into a depression, Gregg dove into the research on purpose. The insights he discovered about what we CRAVE helped his company to transform the cultures of their clients and even led to New York Times best-selling books. Tune in to this episode to learn about the ROI of employee recognition, why you shouldn't be afraid to give too much praise and how to make it strategic. Hint: It's NOT about memorizing the mission statement!

    For the past 16 years, Gregg has worked with leading organizations to put into practice sustainable engagement solutions that don’t just work… they matter. These initiatives go beyond simple “thank you” programs to increase employee engagement and improve the work culture – leading to better customer experiences. All of which help to accelerate business results.

  4. Thumb 1547731909 artwork

    "Four Years From New Owner to Business Person of the Year" with Abby Reinhard of GP Flooring Solutions

    In 2014, Abby Reinhard bought GP Flooring Solutions despite not having a background in the industry. Just four years later, she was named the 2018 Business Person of the Year by Rochester's Small Business Council. While the company has experienced considerable growth, Abby says that the growth was not an explicit goal, but rather an outcome of a focus on people and culture. Tune in to hear about how Abby codified the values and culture at GP Flooring Solutions, how she continues to reinforce the culture through storytelling and hiring practices, how she believes business should recognize its interconnection with all stakeholders and her personal evolution as a Conscious Leader.

    GP Flooring Solutions is a commercial flooring company headquartered in the Greater Rochester area. Since Abby purchased the company four years ago, she has enjoyed growing a team from 9 to 32 employees (and growing!). Her academic background is in leadership and management, with degrees from the University of Michigan and Harvard University, and her prior career background in marketing communications, fundraising and sales.

    A Rochester-area native, Abby returned to her hometown after living in Ann Arbor, Boston, and New York City. Always on the go with three young children, she also serves on the boards of The Hochstein School of Music and Dance and Blackfriars Theatre. Abby was named one of the Forty Under 40 by Rochester Business Journal in 2016; she was recognized in 2017 by Floor Focus Magazine as one of the top ten leaders in her industry under age 40; and was named the Small Business Council of Rochester's 2018 Business Person of the Year.

  5. Thumb 1547070924 artwork

    Incubating Conscious Culture in Tech with Justin Copie of Innovative Solutions

    As CEO of Innovative Solutions, Justin Copie is leading the bold move forward: instilling growth in employees and inspiring change well beyond the four walls of Innovative. Yet the 65 people working at Innovative don’t work for him. He works for them.

    As CEO and leader, Justin provides safety and direction: safety in voicing opinions, trying new things, and failing, and direction in where to go on the path to success. He serves others in cultivating a culture where people can come to work every day feeling safe and free to do what they love to do, and in turn help Innovative reach its vision.

    Tune in to this episode of the EVOLution of Business podcast to hear about how Justin works to create a culture of "people first, then technology," what he believes are his two most important responsibilities as CEO, why he shares their company culture survey on their website for all to see and the crazy idea he had to ask his employees to interview elsewhere.

  6. Thumb 1546470944 artwork

    The Most Impactful Trust Building Behaviors with "The Trust Ambassador" Bob Whipple

    What is the ROI of trust? How can you build more trust in your organization?

    In addition to earning the title of "The Trust Ambassador," Bob Whipple has been recognized with a "Top Thought Leader in Trust" Lifetime Achievement Award by Trust Across America. He speaks internationally on leadership and specifically the development of trust. He is author of four books and over 100 videos on trust and leadership.

    In addition to being CEO of LeaderGrow Incorporated, Bob is Chairman of the Board of Directors of the Rochester Area Business Ethics Foundation (RABEF). He is also a Charter Member of Conscious Capitalism ROC and serves on the executive committee.

  7. Thumb 1549377539 artwork

    How The Cooperative Economics of Ujamaa Can Create Inclusive Prosperity with Jessica Lewis of Ujamaa Rising

    Kwanzaa is a week-long celebration honoring African identity, heritage and culture. Each of the seven days of Kwanzaa celebrates a different value of African culture that helps to build and reinforce community. During last year's Kwanzaa celebrations in Rochester, Jessica Lewis moderated a panel during the celebration of Ujamaa, which means "Cooperative Economics." Much of the panel discussion centered on themes of encouraging entrepreneurship in the black community, citing research that black-owned businesses account for just 7% of small businesses (despite making up 13% of the population) and the fact that a dollar stays in the black community for just six hours. Jessica also debuted her show "Ujamaa Rising," which profiles black-owned businesses in Rochester, many of which have a distinct ethos of community engagement, Ujamaa and Conscious Capitalism.

    Jessica is the Principal Publicist & Owner of LáLew Public Relations and the ROC the Future Communications Specialist at The Children’s Agenda. She is a 2018 ATHENA Award finalist and a Woman to Watch for the Democrat & Chronicle Newspaper. Jessica is a successful entrepreneur, owning the fastest growing, Black-owned public relations firm in Rochester, New York.

    LáLew Public Relations is a full service PR firm specializing in media relations, marketing, branding, web management, social media and community engagement. LáLew serves a variety of clients and has landed client appearances on WROC News 8, WHEC News 10, WHAM News 13, Spectrum News, Democrat and Chronicle Newspaper, City Newspaper and more. Jessica’s success was recognized by the Rochester Business Journal as a Small Business Feature of the Week. Jessica is also the host of Ujamaa Rising, a television show that features Black-owned businesses and real-life stories of entrepreneurs.

    Check out Rochester's 2018 Ujamaa Fesitivities here:

    Learn more about Black-Owned Businesses in Rochester here:

  8. Thumb 1549376054 artwork

    “Conscious Succession” through Employee Ownership at Butler/Till

    Sue Butler serves as Chairman of the Board of Directors and in a consultant role for Butler/Till, the company she founded in 1998 with partner Tracy Till. Butler/Till is a media + communications agency that delivers progressive approaches for reaching, engaging and influencing consumers across the myriad of media channels available today.

    Butler/Till is based in Rochester, with offices in NYC and SF. With over 130 employees, the firm is 100% employee-owned, a B Corp, and a certified WBE (Women Business Enterprise). Butler/Till has been recognized with many awards including Ad Age’s Best Place to Work in Marketing and Media, B Corp’s Best for the World, and has appeared on the Inc. 5000 list six times since 2010.

    Individually, Sue was honored as a finalist in Ernst & Young’s Entrepreneur of the Year for the New York Region in 2015. As a passionate advocate for employee-ownership, Sue serves on The ESOP Association Board of Directors and on the Ownership Culture Committee.

  9. Thumb 1549376157 artwork

    Coffee that Changes Lives and Revitalizes a Neighborhood with John Lee of New City Cafe

    "Coffee is like life. There's a story from green bean to espresso shot and also a great story in all of us" says New City Cafe founder John Lee. "Like those beans, sometimes we need to go through a journey of incredible heat and pressure," but on the other side can be a beautiful (and delicious) result!

    In early 2016, John began to dream of an avenue to continue teen engagement and further 441 Ministries’ teen program with formal job training. This dream began to manifest itself in the form of a specialty coffee shop, where at-risk neighborhood teens could not only obtain employment and work toward becoming certified baristas, but also gaining mentoring and life skills. New City Café became a reality on June 9, 2017. As a program of 441 Ministries Beechwood, New City Café furthers the overall ministry’s mission of bringing hope, healing, and holistic development to Beechwood. This is accomplished through providing jobs to young men and women in the community, training them holistically: mind, body, soul, and spirit, and through establishing a thriving café business that provides a great gathering space for the community. As the Executive Director of New City Café, John leads this ministry and continually pursues future opportunities for neighborhood-focused economic development and job creation in Beechwood.

    Tune in to episode 10 to learn about how 441 Ministries' New City Cafe aims to revitalize the neighborhood and transform lives through social entrepreneurship and to hear John's inspiring vision of a Beechwood that is "revitalized, but not changed!"

  10. Thumb 1549376445 artwork

    Building for Sustainability by Learning from Mother Nature with Bill Browning

    Biomimicry is the design systems that are modeled on biological entities and processes. Bill Browning is one of the green building and real estate industry’s foremost thinkers and strategists. His expertise has been sought out by organizations as diverse as Fortune 500 companies, leading universities, non-profit organizations, the U.S. military, and foreign governments. He is a founding partner of Terrapin consulting, whose clients include Cacique Resort in Costa Rica, Starwood’s Element hotel brand, NRDC, PNB Malaysia, New Songdo City in Korea, InterfaceFLOR, Bank of America and the National Geographic Society.

    In addition to consulting, Bill writes and lectures widely on sustainable design and building practices. He is a co-author of Green Development: Integrating Ecology and Real Estate; A Primer on Sustainable Building; Greening the Building and the Bottom Line; and Biophilic Design; The Economics of Biophilia and Midcentury (un)Modern. He has published articles in Architectural Record, Progressive Architecture, Urban Land, and AIA’s Environmental Resource Guide. His work has been featured in the Wall Street Journal, the New York Times, the Washington Post, Elle and Popular Science, among others, and he has been interviewed by NPR, CNN, and PBS.

    Bill was recently in Rochester to keynote the inaugural Environmental Innovation Awards and lead a symposium on sustainable design. While he was in town, he was kind enough to join us for an interview to talk about green design, biomimicry and creating a more resilient, regenerative economy.

View Older Episodes